Trade update: Trade Fairs in the times of Covid-19
Many Norwegian companies travel regularly to trade fairs, which are considered one of the most important instruments of business-to-business communication. As businesses rapidly digitalize their processes, many find it challenging to win new customers using digital platforms. The effectiveness of face-to-face interaction in a sales situation is highly valued. Oslo Chamber of Commerce has recently received several inquiries regarding the attendance at trade fairs and how to transport equipment to the fairs.
– The trade fair industry in many countries is still not affected by the ban on major events. The first trade fairs in Germany, which is the largest market for exhibitions, will take place as planned from September. The trade fair organizers have developed concepts for the health protection of participants in coordination with the health authorities. Participation in a trade fair can be compared with everyday situations in traffic, trade or leisure. However, several exhibitions have been postponed, so it is important to closely seek information for changes in the dates, says Sissel Skogly at Oslo Chamber of Commerce.
– Many members and customers are asking if the import procedures have changed due to the current situation. The World Customs Organization has been working closely together with the International Chamber of Commerce in order to keep the temporary import procedures as smooth and effective as possible during the times of restrictions of border crossings, Skogly explains.
– ATA Carnet, the document for temporary import, is still the best alternative for traveling with equipment to exhibitions, none of the procedures have been changed. As the pandemic is still active, we will have to find our way of moving our business forward and yet at the same time take into account the advice and restrictions from the authorities.